Many people think that marketing is a dirty word. They think of it as spammy, manipulative, and intrusive. This couldn’t be further from the truth! Marketing is at its core about communication. It’s about getting your message out there in any way you can so that you have an opportunity to connect with potential customers and turn them into lifelong clients or loyal followers.
The very first thing to realise is that you are marketing, right from the moment when your company came to life. You’re communicating with and selling yourself every time you speak at an event or write a blog post. Everything that goes out into the world about your business is part of the campaign – so be intentional in how it’s done!
A great way to think about marketing is like the way you breathe, you can’t live without it. But the beautiful thing is that if you’re committed to marketing your business and putting out valuable information, then everything becomes easier as a result!
If you think about all of the things that have come across your desk in just this week alone, how many were sent by companies or entrepreneurs who wanted something from you? Yet we believe that if we just create something great and put it out into the world that everything will work itself out. That’s simply not true!
Just like a successful company, marketing requires strategy. And part of this means putting yourself in your customer’s shoes to help you understand what they’re looking for more than ever before – because in today’s digital age the best way to get attention is by standing out.
While the internet has opened up a world of possibilities, it’s also made it harder to stand out in our increasingly crowded environment. So what does this mean for marketers? You need more than ever before! And the best way to do that is with an aggressive content marketing strategy.